The Inconvenient Truth About Grocery Delivery
Throughout the pandemic, shoppers everywhere have turned to grocery delivery as a way to avoid crowded stores and shop for food at their convenience. Online grocery orders increased by an incredible 150% in the first week of lockdowns, as we all scrambled to stock up on canned goods and baking supplies from the relative safety of our couches.
Though the demand for bean chili and bread flour may have slowed since then, the desire to get our groceries delivered certainly hasn’t. In fact, it’s projected that 70% of US shoppers will buy groceries online by 2024. That’s a huge increase from the 37% who did in 2019, and indicates that online food shopping isn’t just another pandemic fad - it’s a sea change in consumer behavior, and it’s here to stay.
Why the sudden embrace of digital grocery stores? The pandemic is partly responsible. With less restaurant options available, people are cooking more meals at home, and older generations - those most likely to stay indoors - are gaining comfort with technology.
But the biggest reason? It’s perceived convenience. Convenience has become paramount in our purchasing decisions as the internet and on-demand culture continues to dominate our lives. According to the National Retail Federation, 97% of consumers have actually backed out of a purchase because it wasn’t convenient enough. And what could be more convenient than going about your day and having tonight’s dinner ingredients arrive on your doorstep, right?
While online food shopping may seem like an easy, efficient alternative to standing in line at your local supermarket, one-click ordering is where convenience ends. In fact, good delivery time slots are few and far between (with some folks waking up in the middle of the night to get the best slots), and getting a window that works well with your schedule is rare, if not impossible, thanks to upticks in demand.
Though you might think working from home would make scheduling easier, between meetings, virtual school, and other pandemic life oddities, being available for grocery delivery is still a huge hassle. And missing a delivery can be more than an inconvenience - if left too long, groceries can spoil or get stolen, costing you real money, and all that time you thought you were saving.
That’s why we invented DeliverySafe. We were tired of waiting around for delivery appointments, having our packages stolen or excitedly unboxing an order only to find rotten food. We wanted a shopping experience that was actually, completely convenient - from end-to-end. So, we developed a lockable, insulated delivery box to smooth out the final step in the online grocery shopping process. Our interior cooler maintains its temperature to keep food fresh for hours, while our secure, easy-locking system keeps packages safe until you’re ready to grab them and bring them inside.
With DeliverySafe, grocery delivery can be truly convenient - from start to finish - on your terms, which means you can spend less time worrying about your order, and more time actually enjoying what you buy.
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