“Human-Free” Shopping is Here to Stay - How Can Small Businesses Adapt?
Social distancing. Essential workers. Super-spreaders. PPE. Many of us had never heard these terms before 2020. Now, they’re everyday vocabulary, and illustrate just how much the pandemic has shaped our lives. Perhaps the most interesting concept the pandemic has normalized? Contactless shopping.
New walk-up windows, pickup areas, drive-thrus, and curbside spots are just a few examples of the many ways our relationship with the consumer experience is changing thanks to Covid-19. As businesses lean into these adaptations to make consumers feel comfortable, these shifts towards a more “human-free” shopping experience have become hugely popular. In fact, 54% of all consumers have changed their habits to limit in-person store visits and take advantage of curbside pickup and delivery since shutdown orders took effect.
And while some may believe that this trend is temporary due to the pandemic, it may actually be here to stay. In an increasingly digital and on-demand world, people want a frictionless way to buy products on their own terms, without having to interact with anyone, at any point of the shopping process. The data back this up: according to a recent survey, 87% of consumers want businesses to continue to offer options that limit the need for in-person contact, even after it’s safe to do so.
Big businesses have caught on, and are embracing this new way of shopping. Think about Amazon Go, the retail giant’s chain of convenience stores that allows customers to check themselves out on their mobile phones, or Sprinkles’ Cupcake ATM, an operator-less 24/7 cupcake dispensary - both of which require little to no human interaction to make a purchase. And these are just two examples - more and more “human-free” consumer touchpoints are popping up every day.
So, as larger companies and chains continue to gain ground in these new channels, how can small businesses compete? Introducing their own version of contactless purchasing will be crucial. Why? Because it gives consumers what they’ve come to expect: an uber-convenient, frictionless pickup channel. It also gives Mom & Pop shops the option to cut out third-party delivery services without losing business, which can be a huge cost saver during tough times. After all, people want to support local businesses, and removing barriers to do so (including, say, even going inside) makes it easier for them to do exactly that.
That’s where DeliverySafe comes in. Our lockable, insulated parcel box offers a simple, cost-effective way for small businesses to introduce “human-free” pickup. Customers can easily place orders online or over the phone, then pick up their items from the DeliverySafe outside the storefront, using the box’s reprogrammable digital keypad. Whether it’s books or burgers, DeliverySafe’s temperature-controlled interior and weather-proof outer shell keep even the most delicate of items protected. The best part? There’s no complicated, costly setup required. When you order a DeliverySafe, it arrives with all the hardware you’ll need, and bolts right into place outside your door.
DeliverySafe makes contactless pickup easy, effective, and truly “human-free,” whether you need a quick pandemic solution, or want the option for years to come.
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